Tips On How To LivenUp Your Slow Night

make your restaurant customers happierIf you are looking to add a little buzz to your slower nights to attract new guests and entice your existing customers to come back more often, then hopefully, at least, one of these 7 ideas will work at your at your Restaurant|Bar regardless of your location:
  1. Guest bartenders: Whether it’s a celebrity or one of your more avid customers, putting them behind the bar is sure to draw a crowd of fans (or their friends and family).
  2. Coupons: Offer Buy One, Get One Free, free desserts or appetisers, or Kids Eat Free coupons only redeemable on your slow days.with a customer loyalty program. You’ll make your customers happier when you Give them something back. A loyalty program is a great way to encourage repeat business and word of mouth referrals.
  3. Loyalty cards: Print up pocket-sized cards with an area to track how many times a guest has visited or how much money they have spent over time. When the card is completely full, reward their loyalty with a free appetiser, drink or full meal.
  4. Football parties: With pro football training camps opening up in the summer, August is the perfect time to host fantasy football draft parties. And, then, provide football drink or food specials every week so your fantasy leagues go to your place each Sunday.
  5. Battle of the Businesses: Let businesses around your bar or restaurant know that whichever company brings in the biggest crowd will receive 50% off their bar tab!
  6. Invite local artists to set up their work on Saturday afternoons.
  7. Make a connection: When you or one of your employees makes a connection with diners, they are happier. Greet your frequent diners by name. Don’t know their name? Encourage employees to introduce themselves and learn customers’ names. Then, they can personally great them the next time they return.

The Take-Away

When you make your restaurant customers happier, you’ll increase your revenue and your restaurant’s profitability.
According to a study by Harvard Business School on Starbucks, the satisfaction of a customer has a massive impact on revenue. How?
It’s always easier and less expensive to make a customer happy than to spend money recruiting new diners. When your staff goes the extra mile greets customers personally and treats them with respect, you’ve earned a customer for life.
You’ve not only earned a loyal customer, but you’ve earned one that will do marketing for you – for free! Think word of mouth referrals, social media shout-outs and online reviews.
How have you gone the extra mile to make your customers happier? We’d love to hear your tips below!

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